Born from the merger of two distinct companies, GiPlanet and BFS, HENOTO embodies the spirit of unity and collaboration. The name itself is a fusion of three powerful concepts: HERE, NOW, and TOGETHER.
The word HERE draws inspiration from the principles of mindfulness, symbolizing a conscious presence and attention to the present moment. It signifies an awareness of our surroundings and an unwavering commitment to being present in every endeavor.
Introducing the word NOW adds a layer of immediacy and action to the brand identity. It reflects a sense of readiness and promptness, emphasizing the company's proactive approach to addressing challenges and seizing opportunities in the here and now.
Lastly, the word TOGETHER underscores the importance of unity and cohesion. As a new entity formed from the merger of two companies, HENOTO represents the strength that comes from working together towards a common goal. It speaks to the collaborative spirit that drives its teams and defines its collective journey forward.